{"title":"New In","description":"\u003cp\u003eBe first to the latest with SOERA's new arrivals. Shop fresh dresses, tops and accessories added weekly, so your wardrobe is always ahead of the trend.\u003c\/p\u003e","products":[{"product_id":"airla-striped-empire-maxi-dress","title":"Lara Striped Empire Maxi Dress","description":"\u003ch3\u003eLara Striped Empire Maxi Dress for Women\u003c\/h3\u003e\n\u003cp\u003eSome dresses just do the work for you, the Lara hits that sweet spot between effortless and put-together, so you look like you tried without actually having to try. 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Its contrasting stripe directions add visual interest, while the ruched detailing through the bodice creates a softly gathered, figure-flattering silhouette. 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If you prefer extra room for layering, size up.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Polyester\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Herringbone Stand Collar Relaxed Coat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Button\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve Length:\u003c\/strong\u003e Long\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e Autumn\/Winter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Black\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Women\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\u003cp\u003e\n Dry clean only\u003c\/p\u003e\n","brand":"SOERA","offers":[{"title":"Black \/ S","offer_id":54070649258179,"sku":"SOERA-991939-BLA-S-58179","price":104.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":54070649290947,"sku":"SOERA-991939-BLA-M-90947","price":104.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":54070649323715,"sku":"SOERA-991939-BLA-L-23715","price":104.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5481\/0819\/files\/soera-coat-sarah-herringbone-stand-collar-coat-soera-991939-bla-m-90947-black-m-7021439.jpg?v=1787348291"},{"product_id":"anna-structured-tweed-coat","title":"Anna Structured Tweed Coat","description":"\u003ch3\u003eAnna Structured Tweed Coat for Women\u003c\/h3\u003e\n\n\u003cp\u003eThe kind of coat that makes you stand up straighter the moment you button it up, the Anna walks into a gallery opening or a crisp Saturday farmers market and does the talking for you. That double-breasted front and sharp lapel collar give it a polish that feels intentional without trying too hard.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eClassic double-breasted button front with structured lapel collar for a polished, tailored silhouette\u003c\/li\u003e\n  \u003cli\u003eWoven tweed-style fabric adds texture and visual interest, elevated enough for the office, relaxed enough for weekends\u003c\/li\u003e\n  \u003cli\u003eLoose fit drapes beautifully over any outfit, from slim-leg trousers to chunky knitwear\u003c\/li\u003e\n  \u003cli\u003eLong sleeves with a regular cut keep things clean and unfussy\u003c\/li\u003e\n  \u003cli\u003eVersatile length hits at the hip, easy to style over dresses, jeans, or tailored pants\u003c\/li\u003e\n  \u003cli\u003eTransitions seamlessly from work days to evening plans without missing a beat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe Anna fills that gap in your coat rotation between a heavy winter parka and a light spring layer, it's the one you reach for when you need to look put-together fast, and it never lets you down.\u003c\/p\u003e\n\n\u003ch3\u003eSizing: This coat runs true to size. The loose fit is intentional, size down if you prefer a more fitted look.\u003c\/h3\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Polyester blend (tweed-style woven fabric)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Double-breasted structured tweed coat\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Button\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Loose\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSleeve Length:\u003c\/strong\u003e Long\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e Autumn\/Winter\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Various\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Women\u003c\/li\u003e\n  \u003c\/ul\u003e\u003ch3\u003eCare Instructions\u003c\/h3\u003e\u003cp\u003e\n Hand wash or dry clean recommended\u003c\/p\u003e\n","brand":"SOERA","offers":[{"title":"Grey \/ S","offer_id":54070649356483,"sku":"SOERA-123011-GRE-S-56483","price":99.99,"currency_code":"EUR","in_stock":true},{"title":"Grey \/ M","offer_id":54070649389251,"sku":"SOERA-123011-GRE-M-89251","price":99.99,"currency_code":"EUR","in_stock":true},{"title":"Grey \/ L","offer_id":54070649422019,"sku":"SOERA-123011-GRE-L-22019","price":99.99,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ S","offer_id":54070649454787,"sku":"SOERA-123011-KHA-S-54787","price":99.99,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ M","offer_id":54070649487555,"sku":"SOERA-123011-KHA-M-87555","price":99.99,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ L","offer_id":54070649520323,"sku":"SOERA-123011-KHA-L-20323","price":99.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5481\/0819\/files\/soera-coat-anna-structured-tweed-coat-soera-123011-gre-l-22019-grey-l-6071388.jpg?v=1787724976"},{"product_id":"amanda-crew-neck-layering-sweater","title":"Amanda Crew Neck Layering Sweater","description":"\u003ch3\u003eAmanda Crew Neck Layering Sweater for Women\u003c\/h3\u003e\n\u003cp\u003ePulled over a collared shirt for a coffee run or tucked loosely into wide-leg trousers on a crisp autumn morning, the Amanda sweater does exactly what a great layering piece should, it adds warmth without the bulk. 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Add one in every color you love and you'll wonder how you layered without it.\u003c\/p\u003e\n\u003ch3\u003eSize: One Size\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGarment Length:\u003c\/strong\u003e 60 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBust:\u003c\/strong\u003e 102 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Polyester\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Crew neck layering sweater\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Pullover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Loose\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve Length:\u003c\/strong\u003e Long\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e Autumn\/Winter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Various\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Women\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCare Instructions\u003c\/h3\u003e\u003cp\u003e\n Hand wash cold, lay flat to dry\u003c\/p\u003e\n","brand":"SOERA","offers":[{"title":"Blue \/ One Size","offer_id":54070649585859,"sku":"SOERA-319619-S-BLUE-85859","price":54.99,"currency_code":"EUR","in_stock":true},{"title":"White \/ One Size","offer_id":54070649848003,"sku":"SOERA-319619-S-WHITE-48003","price":54.99,"currency_code":"EUR","in_stock":true},{"title":"Pink \/ One Size","offer_id":54070649716931,"sku":"SOERA-319619-S-PINK-16931","price":54.99,"currency_code":"EUR","in_stock":true},{"title":"Yellow \/ One Size","offer_id":54070649979075,"sku":"SOERA-319619-S-YELLOW-79075","price":54.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5481\/0819\/files\/soera-sweater-amanda-cream-crew-neck-layering-sweater-soera-319619-s-blue-85859-blue-s-8632683.jpg?v=1787261234"},{"product_id":"jenny-suede-zip-up-bomber-jacket","title":"Jenny Faux Suede Zip-Up Bomber Jacket","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eJenny Suede Zip-Up Bomber Jacket for Women\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp class=\"\"\u003eSoft, polished, and effortlessly cool, the Jenny brings the timeless appeal of suede to a classic bomber silhouette. 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Slip it over a simple tee and jeans for an effortless look, or layer it over a dress when you want a little extra polish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizing: True to size.\u003c\/strong\u003e The relaxed drop-shoulder design provides comfortable room for layering without feeling oversized.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Polyester\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Suede zip-up bomber jacket\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Zipper\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Regular\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve Length:\u003c\/strong\u003e Long\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e Autumn\/Winter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Brown\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Women\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCare Instructions\u003c\/h3\u003e\u003cp\u003e\n Hand wash or dry clean only\u003c\/p\u003e\n","brand":"SOERA","offers":[{"title":"Brown \/ S","offer_id":54070688743619,"sku":"SOERA-197123-KHA-S-43619","price":79.99,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ M","offer_id":54070688776387,"sku":"SOERA-197123-KHA-M-76387","price":79.99,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ L","offer_id":54070688809155,"sku":"SOERA-197123-KHA-L-09155","price":79.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5481\/0819\/files\/soera-coat-jenny-french-suede-notch-collar-trench-soera-197123-kha-m-76387-brown-m-1928126.jpg?v=1787724972"},{"product_id":"linda-relaxed-suede-coat","title":"Linda Relaxed Faux Suede Coat","description":"\u003ch3\u003eLinda Relaxed Suede Coat for Women\u003c\/h3\u003e\n\u003cp\u003eYou throw it over your shoulders on the first cool evening of autumn, the kind of night where a jacket feels like too much but a cardigan isn't quite enough. 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The plaid does the talking; you just show up.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClassic vintage plaid pattern with timeless character that elevates casual and smart-casual looks alike\u003c\/li\u003e\n\u003cli\u003eLightweight fabric that layers effortlessly without adding bulk\u003c\/li\u003e\n\u003cli\u003eVersatile enough to wear over tees, dresses, or blouses, dressed up or down\u003c\/li\u003e\n\u003cli\u003eBreathable construction keeps you comfortable from a chilly spring morning into a warmer afternoon\u003c\/li\u003e\n\u003cli\u003eStructured blazer silhouette with a relaxed vintage-inspired fit\u003c\/li\u003e\n\u003cli\u003eA wardrobe-ready staple that transitions seamlessly across seasons\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Rebecca Blazer is the kind of piece that makes everything you already own feel more intentional, toss it over your favorite weekend jeans or your go-to midi dress and the outfit clicks into place.\u003c\/p\u003e\n\u003ch3\u003eSizing: True to size\u003c\/h3\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Lightweight wool blend\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Vintage plaid blazer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Button\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve Length:\u003c\/strong\u003e Long\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e Spring\/Autumn\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Various\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Women\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCare Instructions\u003c\/h3\u003e\u003cp\u003e\n Hand wash or dry clean only\u003c\/p\u003e\n","brand":"SOERA","offers":[{"title":"S","offer_id":54071916069059,"sku":"SOERA-903299-S-OS-69059","price":74.99,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":54071916101827,"sku":"SOERA-903299-M-OS-01827","price":74.99,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":54071916134595,"sku":"SOERA-903299-L-OS-34595","price":74.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5481\/0819\/files\/imgi_4_671122113_18580316968023952_933935264095601326_n_2.jpg?v=1787514508"},{"product_id":"helen-vintage-color-pop-windbreaker","title":"Helen Vintage Color Pop Windbreaker","description":"\u003ch3\u003eHelen Vintage Color Pop Windbreaker for Women\u003c\/h3\u003e\n\u003cp\u003ePicture yourself cutting through a breezy Saturday farmer's market, your cropped windbreaker catching the light in that unmistakable color-blocked retro palette, heads turning not because you tried, but because the jacket did. 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That's the kind of coat this is.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLuxurious cotton-polyester blend fabric with a soft, structured feel that holds its shape through a full day out\u003c\/li\u003e\n\u003cli\u003eStand collar frames the face and keeps the chill off your neck without needing a scarf\u003c\/li\u003e\n\u003cli\u003eRelaxed oversized fit layers effortlessly over chunky knits, blazers, or light hoodies\u003c\/li\u003e\n\u003cli\u003eDouble-breasted button closure adds a polished, editorial edge to even the simplest outfit\u003c\/li\u003e\n\u003cli\u003eFull-length sleeves and a longline silhouette for maximum warmth and coverage\u003c\/li\u003e\n\u003cli\u003eSolid color palette works across casual weekends, office days, and evening plans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Julie is the kind of coat that quietly elevates everything underneath it, toss it on over your most basic outfit and suddenly the whole look has intention. 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